GSMM AGENCY Leave a request

Social media marketing for beauty salons that fills your booking calendar

Likes don't pay rent — appointments do. We run Instagram and TikTok for beauty businesses so that every post, story and ad works toward one thing: new clients in your chair.

Get a free consultation Free consultation · no obligations · we reply within one business day
30new clients/month for a PMU studio
+25%bookings for a laser studio
200+projects delivered
5years in social media marketing

Real results in beauty

🇳🇱 Utrecht, Netherlands · Permanent makeup studio

Permanent Sergienko — booked out a month ahead

A PMU artist relocated to Utrecht and started from scratch in a new market, new language, new audience. We built the positioning, content system and paid promotion around before/after trust content — the account became the studio's main client source.

30new clients every month
1 monthwaiting list for appointments
30.5Kprofile views in 30 days
Before and after brow treatment — content we produce for the PMU studio
The before/after content that builds trust and books appointments
Instagram profile of the Utrecht PMU studio we manage — 30.5K views in 30 days
The studio's profile: 30.5K views in the last 30 days
Laser & aesthetics studio

13Laser — +25% bookings from social media

A systematic Reels + stories funnel turned an underused Instagram page into a steady stream of appointment requests.

+25%more bookings

What we do for you

Fair, honest pricing

Personal proposal

Every business is different — we build your package and price after a short free consultation. KPIs agreed in writing before we start, reported weekly.

Typically well below what a comparable US agency charges for the same scope.

Frequent questions

Does social media really bring clients to a salon?

Yes — beauty is one of the strongest niches for Instagram marketing, because the result is visual. Our PMU client in Utrecht gets 30 new clients a month from Instagram alone, with appointments booked a month ahead.

We're not in Ukraine. How do you create content for us?

We direct your team's phone footage with detailed shot lists, find UGC creators in your city, or run full remote production — design, motion and AI-assisted visuals. You approve everything before publishing.

How much does it cost?

We build a personal proposal after a short free consultation — the package and price depend on your goals, market and content volume. KPIs are agreed in writing before we start, and our rates are well below what a comparable US or Western European agency charges for the same scope.

Let's find the path to your stable sales

Tell us about your business — we'll audit your current social media for free and propose a plan with concrete KPIs.

Prefer chat? Reach us directly: